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The Dubai Metro Naming Rights Project is
a world first revenue model for public transport
infrastructure that was created in 2008.
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After 2008’s success the RTA offers national and international companies the possibility to become partners of more stations of the Dubai Metro Network.
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The RTA understands that Dubai Metro has
an incredible value as a communication and promotional
platform, including Naming Right opportunities for some of
their stations on both lines (Red and Green). It will increase national
and international companies' brand awareness and reinforce
their positioning in Dubai. In addition, partners will take part in developing the most
advanced urban rail system.
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The Dubai Metro Naming Rights Project
goes beyond traditional sponsorship and branding to a deeper
level of holistic brand/business integration and
partnership.
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